Digital marketing 2021

  Brands Launch Creative Ad Campaigns to Honor All Mothers on This International Mother's Day, 2021 Brands across a wide range of categories have sought to show appreciation for the role that mothers play by launching advertising campaigns celebrating International Mother’s Day. Shoppers stop- Fashion retailer Shoppers Stop's has unveiled   digital campaign titled, #MyFirstLove. It narrates how mothers have always been our first teachers and motivators and have always been by our side. Picture Courtesy- official Facebook page Zomato- Picture courtesy- google Zomato, a food tech firm, decided to go the digital route to commemorate Mother's Day this year. They express appreciative regard for mother's home-made food by saying "The one we cannot compete with" "Maa Ke haath ka khana". Picture courtesy- Instagram  OnePlus- A beautiful campaign from OnePlus urged us to spend some time with our moms by saying “Give your phone a rest and spend some time with...

“As a business owner, if you don’t do digital marketing you’re going to fall behind” In my previous blog , I gave you some key points about why small business owners ought to make their presence known on digital platforms . I have a special guest today who has achieved massive success for her business at an early age using digital marketing as her major weapon.  Meet Meha Shah, owner of Golu Cakes , shares her perspective on how digital marketing is beneficial to her business. Golu Cakes is an extremely popular home-based bakery shop due to its exquisite taste and excellent skill of the proprietor.  At first, she started with her business with the idea of gaining recognition for it other than marketing, but she later realized it doesn't raise sales as massively as she wants. As time went on, she moved towards conversion. As she switched to digital marketing for her business, she observed a higher conversion rate and brand awareness. She also talked about databases. She said,...

  10 Reasons Why Your Local Business Needs Digital Marketing- Your business can reach more people and earn more, regardless of whether it is a home based business, a local business or a small business. With digital marketing, you can help your business thrive in this challenging era. This is the high time to get started. Here are my top 10 reasons to get started with digital marketing for your small home based business. 1) Your customers are online- Customers are online, which is why Internet marketing is so important. There are 776.45 million internet users in India as of September 2020, making it the second highest number of internet users in the world. It is a chance for you for you to reach out to people who need your services or products. Internet users seek all kinds of information on the Internet. You will still reach your audience online if you are operating locally. 2) Reach to the right audience- A reason for digital marketing's success is that it can be targeted spec...

5 key Tips to Build Your Online Presence  We all have something we're passionate about. Many of us like to dance, write, do handcrafts and more, and we each have our own unique way of doing them. Here creating your online presence comes into play.  However, creating your online presence does not mean enrolling in every social media channel. Before beginning, you ought to consider some basic points.  5 simple steps you need to consider- Share your passion- People learn about you based on your interests. This is why you should try to fit your passion with your profession. If your passion is for the digital marketing field and you love to write or create videos, then this may be something you can align with your chosen career. Keep the world informed about your passion. The more people who know about it, the more people you reach. It's hard to say who might read your work on the Internet, so keep writing to impress potential employers. Discover your niche - You should stand ...

Why Digital Marketing is Booming Did you ever find a product following you on your social media journey when you had made a search on that particular product on google ?  Did you ever see the exact same product more than once in your social media channels that you added to your cart? Yes, the answer must be yes. These aren't magic, they're simply a man made. Digital marketing gave us this blessing.  Rapid growth of the digital market has enabled human engagement with everything, transforming business into a human encounter. Digital technologies have been used in promotion and marketing for a long time to improve online trade and distribution. Digital trends such as SEO, online video content sharing, Pay-per-Click advertising, online blog advertising, viral marketing strategies, social media software applications (such as Facebook, Snapchat, Tumblr and others) are key to the great increase in brand awareness. With the incorporation of social media it raises brand awareness and ...